Interviewer: Hi Ivana!
Interviewer: What are the top 3 traits to have for business in 2018.?
Ivana: Speed, adaptability… Actually adaptability even before speed. And the ability to innovate.
Interviewer: Is it better to be first in a village or mediocre in a city?
Ivana: Generally, first in city, because today you can be. not only first in a city, first in region, whole world… Everything is available via online, so a person should definitely set goals that may seem unreachable at first, because today you can achieve anything. So first in whatever extent that you wish.
Interviewer: Your top list of social networks?
Ivana: LinkedIn, number 1, 100%! And then… LinkedIn. 🙂 According to what brings me work, LinkedIn and then Facebook, and nothing else. According to what I like, LinkedIn again, and I prefer Instagram over Facebook.
Interviewer: Is psychology of space psychological, architectural or marketing category?
Ivana: All of the above, absolutely. I don’t know if anything in this world exists in one dimension only, as a separate category. I feel like today you can’t approach anything, maybe because of the accumulated knowledge, I feel like you can’t look from one perspective only anymore. Every subject must have an interdisciplinary approach. I think all the answers lie in these crossings of interdisciplinarity, and not in separate areas like it used to be.
Interviewer: What’s the next big step for marketing in general?
Ivana: I think that neuromarketing is the direction of progress. It might sound crazy, but tracking consumer behaviour, so that we get to know him better. It’s practically hunting when you look at. It seems that the next thing is connecting our brains to the Internet, literally going online. Of course, not in 5 years time, but in the future, development of neuromarketing and then the problem will be if we won’t be able to disconnect whenever we want to, or will we be constantly online, tracing, trolling and spamming each other. The chaos in our brains will get even bigger, and I think all of this is coming sooner than we think.
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