The lecture breaks stereotypes and prejudice, questions advertising industry’s efficiency and ethics. Also paying attention to the Femvertising, advertising facing female consumers. It is made for everyone in the market business.
Femvertising is a form of advertising that centers on understanding the needs and preferences of female buyers. Consider tapping into Ivana’s knowledge about the power of female buyers and understanding their needs. You will develop empowered communication effort to increase loyalty and profitability with effect to to boost your sales. Research shows that women decide on approximately 80% of household purchases. However,correctly adderssing the female consumer does not necessarily mean just underssing their traditional gender roles of mothers, wives and/or housewives. Today, there are so many more smaller segments that are psychographically different and that add different perspectives. Whether through academic work or counselting assignments , Ivana will convey the latest trends, pointing out the possible market risks and making recommendations for successful market communication with the female consumer through online and offline platforms.
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