Before trainings and executive coaching, as an entrepreneur she had got a few start-ups of the ground, made those successful businesses. One of those was full service marketing agency which ranked second best for events and public relations on the territory of Croatia and region (25 mil. people market) in just two years. With her team, she has organised and produced some of the biggest concerts, sports events, DVDs, CDs, having opportunity to collaborate with names like Placido Domingo, Jose Carreras, Montserrat Caballe, Michael Bolton, FC Barcelona and others. Other was consulting agency for organisational management, third agency for developing wellbeing programs, followed by some hospitality projects’ agency etc. Ivana had leading some crisis communication cases, of which one is still lectured in some business schools as best study case and had leading some winning campaigns.

But all above mentioned are just plain data. And not even all data from the business list. When reading about Ivana’s life someone may think she have lived a few lives until she got to her 40’s. The more important facts are that Ivana always searchings for and working on deeper understanding of people, processes and causes, constantly is hungry for knowledge and still has super strong will for making changes. She likes quantum physics and she likes to combine scientific and alternative tools and techniques. She is crazy about sports, food and travels, but has many other different points of interests, too. Ivana believes in holism and dualism and that all the answers are waiting for us on the spots where two or more areas of expertise are overlapping.

At the moment, she lives in London with partner and two kids.